Helping London Play to expand its reach
What do London Play do?
London Play provides a voice for play in London and strives for London’s children to have the best free play opportunities, near where they live. Working with local play providers, community groups, schools, politicians, decision makers, children and parents, it works to increase play opportunities for children in London.
Before A5cend
In 2009, London Play was awarded funding from the Big Lottery Fund to develop opportunities for children and young people to play out on their local streets.
The partnership and A5cend’s ongoing support
When that funding came to an end, London Play worked with A5cend to explore how best to sustain and build on the achievements of the street play work. A5cend helped London Play to develop and submit an application to the Big Lottery’s Reaching Communities project, which resulted in a 4-year Play Streets project.
Following the success of the first Play Street project, A5cend supported London Play to successfully apply for continuation funding from Reaching Communities, enabling London Play to extend the reach of play streets across the capital, targeting more boroughs, including areas of intense deprivation.
Services delivered:
Fundraising strategy
Funding bids revenue and core
Fundraising training
Evaluation
Business planning
Theory of change
Social enterprise setup advice
